Case Study

CJ’s Roofing Website Redesign

A before-and-after comparison of a website redesign on two monitors. The left monitor shows the old design with a plain orange background, while the right shows the new design with a modern, visually rich interface.

Client: CJ’s Roofing, San Francisco Bay Area

Objective: Redesign CJ’s Roofing’s website to improve credibility, online visibility, and user experience.

Background:

CJ’s Roofing is a well-established roofing company operating in the San Francisco Bay Area, known for its high-quality residential and commercial roofing services. Despite its solid reputation, CJ’s Roofing struggled with an outdated website that failed to attract and convert online visitors effectively.

A website under construction for CJ's Roofing, San Ramon, California. Page displays an "under construction" sign with contact information and navigation links. Orange background.

Before

Screenshot of CJ's Roofing website. The text highlights services such as residential roofing, new installations, solar prep, repairs, and gutter installation. The page includes an image of a worker on a roof.

After

Approach

1. Website Redesign:

Verification Process: Our team initiated the claiming process by verifying M-1 Electric’s business ownership with Google. This involved verifying the business address through a video verification submitted to Google, ensuring that M-1 Electric had a legitimate presence at the listed location.

Modern Design: ZDigital created a modern, responsive design tailored to reflect CJ’s Roofing’s brand identity and professionalism. The new design prioritized aesthetics and functionality, ensuring compatibility across all devices.
User Experience: The website’s structure was revamped to enhance navigation, making it easier for visitors to find information about services and contact the company.
Content Optimization: High-quality content, including service descriptions, professional photography was implemented to improve SEO and provide valuable information to potential customers.
Call-to-Action: Clear call to actions were strategically placed throughout the site to encourage visitors to request quotes and contact the company.
SEO: Meta titles, descriptions, headers, and keywords were optimized to improve search engine rankings and drive organic traffic. The site’s security, loading speed, mobile-friendliness, and overall performance were enhanced to ensure a smooth user experience and better search engine indexing.

Results

Improved Credibility: The new website is crucial in projecting a high level of professionalism for CJ’s Roofing and builds credibility with referrals and potential clients. High-quality design, intuitive navigation, and engaging content create a positive first impression, instilling trust and confidence.
Higher Search Rankings: CJ’s Roofing’s website saw an improvement in search engine rankings, and organic traffic to the website increased driven by improved SEO and content strategies.

Conclusion

The enhanced website, combined with improved local SEO efforts, solidified CJ’s Roofing’s online presence, making it a go-to roofing service provider in the San Francisco Bay Area.

The collaboration between CJ’s Roofing and ZDigital demonstrates the transformative impact of a well-executed website redesign and optimization strategy. This project significantly improved the company’s online visibility, user engagement, and lead generation, contributing to overall business growth and success.

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