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Case Study

Client Had No Google Profile

Side-by-side comparison of search engine results before and after optimization. The "before" laptop shows fewer details, while the "after" laptop exhibits a more enhanced and detailed search display.
Client: M-1 Electric, Austin, Texas
Objective: Claim, verify, and optimize the Google Business Profile for M-1 Electric.
Background:
M-1 Electric is an electrical services contractor in Austin, Texas, known for its residential and commercial electrical solutions. M-1 Electric faced challenges in maximizing their online presence and attracting local customers through digital channels.

ZDigital undertook the task of establishing and optimizing M-1 Electric’s Google Business Profile to improve local search visibility, customer engagement, and lead generation.

Screenshot of Google Maps showing M-1 Electric's business listing with a 5-star rating and contact details. The map displays the Austin, TX area with marked locations.

Approach

1. Claiming the Profile:

Verification Process: Our team initiated the claiming process by verifying M-1 Electric’s business ownership with Google. This involved verifying the business address through a video verification submitted to Google, ensuring that M-1 Electric had a legitimate presence at the listed location.

2. Optimizing the Profile:

  • Complete Information: All essential business information, including business name, address, phone number, website, business hours, and service areas.
  • Business Description: An engaging business description was written to highlight M-1 Electric’s services and customer experience.
  • Categories and Services: Accurate business categories and service listings were added to ensure the profile appears in relevant search results.
  • Photos: Images showcasing the team, projects, and service offerings were uploaded to create a visually appealing profile.
  • Customer Reviews: A strategy was implemented to encourage satisfied customers to leave positive reviews, enhancing the business’s credibility.
  • Google Posts: Posts about promotions, completed projects, and electrical tips were published to keep the profile active and engaging.
  • Q&A Section: The Q&A section was populated with frequently asked questions emphasizing services and areas served to provide better customer experience and increase findability in search results
Screenshot of a webpage featuring products for circuit breakers, EV chargers, and new construction. Sections include Questions & Answers, Reviews, and a description of M-1 Electric's services in Austin, TX.

Benefits

  • Improved Local Search Visibility: Before establishing the profile, M-1 Electric did not appear in Google local search results for “electrician in Austin” or “electrician near me,” resulting in the company missing out on crucial local search visibility, leading to fewer customer inquiries and reduced business opportunities. Additionally, the absence of verified information and customer reviews can erode trust and credibility, driving potential clients to competitors.
  • Positive Reviews: The profile allows M-1 to receive customer reviews and a Google star rating to build trust and credibility with potential clients.
  • Lead Generation: Establishing a Google profile increases visibility, inquiries and service requests, leading to new customer acquisition and revenue growth.

Conclusion

Through establishing and strategically optimizing their Google Profile, M-1 Electric significantly improved its online visibility, customer engagement, and overall business growth in the competitive Austin market. This case study highlights the importance of leveraging Google Business Profiles to achieve business results.

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Why ZDigital As Your Marketing Partner?

We’ve developed over 1,000 websites and we specialize in helping small and medium-sized businesses be found and look good.

Your success is important to us and we work hard for you. Our mission is to help you get more clients through effective Internet marketing.

Established 2019 in San Diego, CA. Made in the USA.

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